Evolution of models of integrated marketing communications in restaurant business
نویسندگان
چکیده
منابع مشابه
From Traditional to Digital Environment: An Analysis of the Evolution of Business Models and New Marketing Strategies
This paper analyzes the major trends in the business environment that shaped the business models adopted by companies and their new marketing strategies. It adopts a desktop research methodology by collecting data from previous academic papers, statistical, and analytical reports. It starts by analyzing the globalization trend that forced most of the emerging economies to liberalize and privati...
متن کاملDefining integrated marketing communications
This chapter provides a broad understanding of what integrated marketing communications (IMC) is andwhy it is used. It will introduce the idea of communication barriers, to help explain why creating an effective marketing communications (marcoms) campaign is so challenging, and touch on various theories of communication. In later chapters, there will be discussion of how these communication bar...
متن کاملMobile Marketing in Japan : The acceleration of integrated marketing communications
In Japan, broad penetration of information technology is helping to change consumer opinion and accelerate the speed of research and development and distribution, all of which are crucial components of marketing. Yet in this environment, traditional marketing communication does not allow companies to keep pace with these changes, creating a bottleneck in their competitive strategies. In order t...
متن کاملThe Use of Integrated Marketing Communications by U
There are approximately 1.4 million non-profit organizations in the United States (The Urban Institute, 2006). The non-profit sector currently accounts for 5.2% of gross domestic product in the United States, reporting $1.4 trillion dollars in revenue and $1.3 trillion dollars in assets and employing 9 percent of the country’s workforce (The Urban Institute, 2006). The nonprofit sector is extre...
متن کاملIntegrated Communications, Integrated Marketing Communications and Corporate Reputation: Evidences from Dell Computer Corporations
Particularly, this case study provides a qualitative assessment of facts with regards to the marketing efforts of Dell Incorporation (hereafter Dell, Inc.). More precisely the case encounters aspects with regards to the integrative marketing communication of the desired company. The report discuss about the integrated marketing communication and the impact it has on corporate reputation. Moreov...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: ECONOMIC Series of the Bulletin of the L.N. Gumilyov ENU
سال: 2020
ISSN: 2079-620X
DOI: 10.32523/2079-620x-2020-1-221-229